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Email Branding

 

DOTIT email branding is a powerful email branding marketing communications tool that allows you to unify and attach your corporate identity to every outgoing email.

DOTIT email branding offers your organization the unique opportunity to leverage the numerous standard outgoing business emails that are delivered daily to your valued customers and business partners, by providing a compelling new dimension to corporate branding and marketing.

 

The DOTIT email branding solution accomplishes four key functions:

• Brands every outgoing email - creating a unified Corporate Identity.
• Appends a Signature - ensuring that your corporate contact information is unified and included in every email.
• Embeds Targeted Marketing Messages - giving you the ability to deliver key messages from your organisation.
• Inserts Compliance Footers - ensuring that your emails have all the relevant legal and compliance information to meet the regulatory requirements of your industry

Focus on your brand

 

Your brand is your identity, without it you’re just another company.

But you’re not. You’re the best in your business.

You want to advertise this, show them you’re proud of your image.

You print your logo on your business cards, your letterheads, corporate uniforms and jet plane.

Then why are your e-mails boring, plain text on the screen?

You need to focus as much attention on branding your e-mails as you do your traditional media. When a client receives an e-mail from you, the first thing they should see is your identity, your brand.

Introducing an e-mail branding solution to enhance your identity in an ever-changing electronically connected world needs to be done. There are no downloads, no software installs and no risk of outside influence. Simply send your e-mails as you did before, we’ll do the rest

Why DOTIT Email Branding

It’s all in the Details

DOTIT has taken all the aspects of traditional analogue communications and merged them with the new fangled electronic variety to form a perfect equilibrium of form and function. With additional features such as link tracking and departmental advertising, you are able to see exactly which services advertised within your messages are getting the most attention, allowing you to deliver a more personalized relationship with client.

Advertisements

 

Now that we’ve sorted out your e-mail letterhead, you have the wonderful option of inserting additional advertising or product pushes, and targeted marketing messages, within the footers of your e-mails.

This serves as both an advertising advantage which gives rise to demonstrating certain areas of interest to your clients, and as a gauge to what they might be more interested in. You will be able to see which advert a specific client clicked, allowing you to focus your marketing to that client if they are interested. It’s simply giving the client what they want. You can also see an overview on which adverts are receiving the most interest, allowing you to strengthen those areas in your outside marketing.

• World Class services
• Turn normal emails into advertising messages
• Enforce corporate identity
• Patented and proven
• Cost efficient and measurable
• Scalable to suit any size business
• Compatible with any email programs
• Hassle free implementation
• Global market leader

Email Branding Now!

Companies invest in their brand image by advertising via multiple marketing channels. They use their image, their logo and slogan to creatively showcase themselves so that they can initiate a response from potential stakeholders. Whether you market your brand on a t-shirt or on TV, you are effectively investing in your brand for the long term. Investing in something as simple and cost effective as Email branding brings about an opportunity to leverage a unique intermediate that has been overlooked by many businesses in our digitally driven world.

Studies

Recent studies have shown that companies spend enormous amounts of money on marketing campaigns negating the fact that more than 83% of corporate communications is done via Email.

Many companies aren’t educated on email branding and it had has evoked differing viewpoints and to clarify we need to look at what it is and what it isn’t.

Email branding has emerged as the new "fad". However, the core understanding of email branding has evoked differing viewpoints. To clarify we need to delve into what it is and what it is not.

What email branding is not!

• It is not unsolicited bulk mailing or mass mailing
• It is not seen as spam
• It is not heavy in html
• It does not create latency

So what is Email Branding?

• Email Branding takes your blank email and gives it a professional makeover. The recipient will receive a professional email branded with your corporate logo, image, and carry your company’s look & feel.
• CF Email branding uses the latest technology to embed corporate logos, banners and images in your everyday outgoing email.
• Email Branding is as much a marketing medium as it is a communications medium.
• CF email branding can use various web clients and email clients including: MS Outlook, Gmail, Hotmail, Evolution, Mac Mail, Thunderbird, MS Exchange, EXIM, yahoo and many more.
• It is an online solution which means you can log on to the internet anywhere in the world and optimize your email branding campaigns.
• CF Email branding is a self managed system with 24hour support.

General guidelines you need to know about

 

Provide quality traffic to your website by following some simple monitoring guidelines that will put you in control of your branding solution:

• Make sure your email branding is consistent with your corporate look and feel.
• Continuously ask clients, suppliers, co-workers and your MSP about your email branding and update your template when necessary.
• Include current marketing campaigns in your email branding so that you can create another point of interaction with the intended target market.
• View your email branding performance on the web console, measure it and optimize your email campaigns and branding accordingly.
• Ask ClearFormat to assist with extra training regarding the web console so that you get the best out of your new branding platform!

It is important to know exactly what email branding is and what it can do for your company. Your company is probably spending enormous amounts of money using un-tractable marketing mediums where they could be spending that money on a medium that tracks exactly who clicks on your campaigns. Understanding Email Branding is the first hurdle, after that the benefits of the solution will persuade even the seasonal marketer.

 

Features and Benefits

Branded Outgoing Emails

• Affix your corporate logo within pre-designed templates
• Incorporate your brand/identity to all outgoing emails
• Create a clear and consistent message throughout your organisation

Unified Signature Block

• Standardise and unify external presentation
• Ensure that all emails include the relevant contact info
• Direct the recipients to your corporate website and/or other http pages

Embedded Targeted Marketing Messages

• Keep clients informed of current or future promotions with banners and links
• Direct recipients to relevant news or other content of interest on your website such as live RSS feeds
• Include CRM campaigns

Compliance

• Append relevant company information (registration number, legal company name)
• Provide links to relevant corporate policies (terms & conditions, privacy policies, email usage policies)

Management Console

• Change your marketing messages to reflect current promotions and company news.
• Assign users to specific user groups within your company
• Assign different messages/campaigns to different user groups
• Embed Live RSS feeds
• Monitor clicks from specific locations with the new geographic locator
• Obtain detailed analysis of email campaigns with statistics and customised report

What is DOTIT Email Branding?

 

DOTIT email branding provides a powerful email branding marketing communications tool that allows you to unify and attach your corporate identity to every outgoing email.
As the undoubted leader email branding, we have empowered all types of business all over the world, to build their own email branding and grow their business using daily email, management and success is a direct result of providing:

• A superior email branding service that is easy to use and no email configuration changes on the employees desktop, no software installations;
• Our email branding services is compliant with all RFC standards.
• An online web based live product that can be accessed anywhere at any time.
• Different templates can be used for different departments simultaneously.
• Templates can be changed on the fly
• Total control over your key communication channel.
• Easy to use.
• Easy reporting that can be printed at any time.